Financial institutions are big players in the new economy of online finance.
And they’re increasingly turning to technology for their business needs.
Broadridge Financial Solutions, the largest provider of online financial services to the United States, recently announced it is using its mobile app to offer new financial products, including access to a range of online-only financial products from major banks and brokerage houses.
In the coming weeks, the firm is also expected to launch an API that will allow developers to build and sell apps to users.
The company also recently launched a tool called Financial Advisor, which is designed to help people manage their portfolios.
Broadhurst’s Financial Advisor is the first such tool in the U.S. That’s because it’s built using the technology platform OpenFinance, which was first announced in March, and it was created with the help of former Federal Reserve chairman Ben Bernanke.
The OpenFoin platform is the brains behind Openfolio, which launched in the United Kingdom in July and is based on the OpenFool platform.
But the platform’s creators are also taking a page from the Openfolio playbook, and they’ve created a financial advisor that works with both platforms.
With Openfolio and Openfolio’s financial advisor, users can manage their portfolio from the comfort of their own home, even if they have a smartphone.
And the platform allows users to use a smartphone app to conduct their own trade calls with the broker or bank, without needing to access a website.
The software also makes it easy to access and manipulate their own portfolios from the desktop browser.
The tools are intended to be simple to use and easy to understand, Broadhurst said in a statement.
“We have created a tool that will simplify the process of managing financial assets,” said Andrew Smith, chief technology officer at Broadhurst.
“It will help simplify investment choices, provide customers with the tools they need to manage their finances and get their portfolio back into shape.”
With OpenFools and its financial advisor in place, customers can manage both their personal portfolio and their brokerage accounts through one app.
Broadwoods is also working on a new financial platform called Financial Adviser, which will offer an intuitive interface for the management of both individual and institutional portfolios.
This new platform is designed for investors who are looking to invest more in the future, while they’re still on the sidelines, Broadridge said.
It will have a streamlined interface and a variety of features, including a live-feed feature for traders who want to watch their portfolio grow and for investors looking to trade their own funds, as well as an in-app advisor that will be able to provide advice on how to maximize returns and manage risks.
The Financial Advisor will be available in the coming months, Broadwood said.
Broadirgs platform is a continuation of Broadridge’s investments in the technology space, which include OpenFoll, which became available in April and is now available for purchase on the App Store, and the OpenFinancial platform, which offers a platform for people to manage investments in a range.
The platform was created by a group of investors and is currently in the beta phase.
For more, see: How the Open Financial platform works and what’s next for the Open Investment platform.
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